What Happens in Our Minds When We Say 'Donald Trump'—A Sound Symbolism Tour by a Cognitive Linguist

Trump has made his fortune by marketing and selling his name. He slaps his name in large bold letters on Trump Tower, Trump Airlines, Trump Steaks, and so on. He has even managed to get his name on property he doesn't own!

The name Trump is his brand, his product; he sells his name. When he seeks financial backing for a project, he insists that he be paid very well for the use of his name, even if his name is used just to get investors or bank loans. The condition is that he gets paid for the use of his name, even if the project fails and goes into bankruptcy. Time and again, his companies have gone bankrupt; but though others — builders, employees, investors — lose money, Trump is always paid for the use of his name.
READ MORE: http://www.alternet.org/election-2016/whats-name-quite-bit-symbolism-wha...